Social Media Optimization – How Can It Help a Website?

Some people have doubts about SMO’s capability to help in optimizing a website and some do not understand how it can increase website traffic.

To dispel their doubts, it is necessary to understand that social media optimization is a theory that helps boost the amount of visitors visiting a website by organizing and planning it with a well-thought out strategy. Since, social media optimization helps direct more traffic; presently many companies are using this strategy to augment their sales.

Companies are doing so, as social media optimization assists them to rule over the market. One of the strategies of SMO is to plan a website keeping in mind the type of content that can be added. Content that can be easily understood by all types of visitors should be put in the website.

Further, the content should be interesting, in easy English and should be grammatically correct. Besides, the content of the website should be designed in such a way that it is interesting and attractive to the eye. Only if this is so, will a visitor want to visit your website again and again.

Social media optimization was a term coined by Rohit Bhargava and he was the first to apply it to make a website well-connected and to optimize it. According to Bhargava, using SEO helps formulate a website that is easily accessible by all, as it is well-linked and visible.

He stressed that five rules have to be followed to pull huge numbers of visitors to a website. Linkability, make tagging and bookmarking easy, reward inbound links, help your content travel, and encourage the mashup are the rules specified by Bhargava.

Although, Bhargava laid down five rules, more have been added by others. Bhargava was also the person who showed how social media optimization uses other portals to pull visitors to a website, in comparison to SEO that uses search engines. For him, social media optimization allows views and ideas to be shared among Website visitors using social media tools. These are online tools that are simple and easy to access.

Further, social media tools are generally used by numerous people at the same time. Some of the most commonly used social media tools are podcasts, blogs, bookmarks, wikis, and vlogs.